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Changing Business from the Inside Out: A Tree-Hugger's Guide to Working in Corporations, by Timothy J. Mohin
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The BP oil spill, the 2008 global financial collapse, and revelations of scandalous working conditions at Chinese electronics supplier Foxconn show why so many are suspicious of promises of corporate responsibility. But slowly and fitfully, corporations are changing. It’s not just because of the high cost of making amends and a fear of negative publicity. Consumers are demanding better corporate behavior, and an increasing number of executives are eager to make their organizations more of a force for good. But corporations can’t act in responsible ways if no “treehuggers” are working inside the system to lead the effort.
For more than two decades, Timothy J. Mohin has worked to improve working conditions, clean up factories, and battle climate change—all while being employed by some of the biggest companies in the world. In Changing Business from the Inside Out he’s written the first practical, authoritative insider’s guide to creating a career in corporate responsibility. Mohin describes how to get started and what the day-to-day experience of being “the designated driver at the corporate cocktail party” is really like. He recounts colorful case studies from his own career, provides advice on how CSR workers can have greater impact, and even looks into how employees in other corporate functions can make a difference. He details the programs and processes needed to support a comprehensive CSR effort, but perhaps most importantly, he identifies the personal and professional skills needed to navigate corporate politics and get buy-in from sometimes skeptical colleagues.
With more than 80 percent of the Fortune 500 now publishing “sustainability reports,” a new career path has been forged in corporate responsibility. From strategy to data mining to supply chains and communication, this book is the “operator’s manual” for this new career path.
- Sales Rank: #940438 in Books
- Brand: Brand: Berrett-Koehler Publishers
- Published on: 2012-07-02
- Original language: English
- Number of items: 1
- Dimensions: 9.15" h x .81" w x 6.24" l, 1.04 pounds
- Binding: Paperback
- 264 pages
- Used Book in Good Condition
Review
". . . essential reading for anyone who wants to build a meaningful career."Aron Cramer, CEO, Business for Social Responsibility
". . . a must-read for any recent MBA graduate or business professional entering thefield of corporate responsibility." Mindy Lubber, President and CEO, Ceres
"This is the ultimate insider's guide, from someone who has been at the front linesof corporate change-making at some of the world's biggest companies."Joel Makower, publisher of GreenBiz.com
"Tim is able to seamlessly weave the critical needs of the business with the desiresof today's young people into a valuable guide for a career with impact."Liz Maw, Executive Director, Net Impact
". . . a readable, insightful, and valuable guide for anyone who wants to use thepower of business to change the world for the better. Bravo!" Marc Gunther,contributing editor at Fortune and senior writer at GreenBiz.com
“This is the ultimate insider’s guide, from someone who has been at the front lines of corporate change-making at some of the world’s biggest companies. Whether you are starting your career or seeking to infuse your current one with meaning and purpose, whether you’re a business leader or simply hope to become one, this is the road map you’ll need to succeed.”
—Joel Makower, Chairman and Executive Editor, GreenBiz Group, and author of Strategies for the Green Economy
“At a time when more and more people are entering the workforce with the intention of making a contribution to people and the planet, Tim Mohin has written a timely and important book. Changing Business from the Inside Out provides practical, hands-on advice gleaned from nearly 30 years of experience. As a Net Impact board member and an experienced business leader, Tim is able to seamlessly weave the critical needs of the business with the desires of today’s young people into a valuable guide for a career with impact.”
—Liz C. Maw, Executive Director, Net Impact
“Tim really delivers on the promise of the book, namely a practical guide to making a positive social or environmental impact while working inside a company. He has expertly identified many of the key strategies for success in that kind of role as well as the potential missteps that can be taken. The bonus is that Tim delivers all of this information in a thoroughly engaging manner that conveys his passion for the subject.”
—Bruce S. Klafter, Managing Director and Head, Corporate Responsibility and Sustainability, Worldwide Operations, Applied Materials
“More than a roadmap for would-be sustainability professionals, Mohin shows any business leader – or anyone looking to influence companies – that to make a lasting impact CSR efforts must align with a firm’s core values, tactics must be vetted by key internal and external stakeholders and benefits must ring true with customers. Tim’s wit, candor and insight transform this from an operator’s manual into good read. His reputation as a collaborative and seasoned leader jumps off the pages here.”
—Mark Newton, Vice President, Corporate Social Responsibility The Timberland Company
“Changing Business from the Inside Out is the essential how-to handbook for anyone working in, or aspiring to work in, corporate responsibility. Mohin shares insights, inspiration, and invaluable lessons learned from his 20-year career on the front lines of this evolving field. Many sustainability books tell us why business should be more sustainable; happily, this one tells us how.”
—Katie Kross, author of Profession and Purpose: A Resource Guide for MBA Careers in Sustainability
From the Inside Flap
This is one of the most valuable and useful guides to working in Corporate Responsibility (CR) written to date. Tim uses his extensive experience working in organisations such as the US Environmental Protection Agency (EPA), Intel, Apple, and currently AMD to provide practical tools and advice to not only those seeking to enter the sector but also to seasoned CR professionals and business leaders. Review by Jennifer Roynon.�csrinternational.org/category/briefings/book-reviews/
From the Back Cover
At a time when trust in corporations has reached an all-time low, interest incorporate responsibility is at an all-time high. Tim Mohin, a veteran corporateresponsibility practitioner, argues that activists can accomplish more for theplanet and society by serving as a voice of responsibility within the corporationrather than protesting outside the factory gates. This book is a manual on howto steer the corporate supertanker toward doing good for people and our planet.Whether you are a practitioner needing advice, a mid-career professional wantingto change course, or an MBA wondering how to incorporate responsibility intoyour career, this book has the answers you need.
Most helpful customer reviews
2 of 2 people found the following review helpful.
Practical & Tactical Guide to working in Sustainability
By Julie A.
I wish I had this book 3 years ago! I think it might have influenced how I conducted search for a graduate program, as well as my search for employment. Regardless, this book is still a relevant and worthwhile read. Mohin effectively simplifies the complexities of sustainability and makes the topic manageable and approachable. There is plenty of good information on how to get a foot in the door, how to manage your position once you're there, and how to have an impact regardless of what your function is or where you are in your career. I especially enjoyed the added context and insider tips Mohin provides. The book includes a good dose of suggestions for handling organizational behavior issues involved when effecting change within an organization. The style is conversational and accessible, with plenty of actionable advice useful for a variety of professionals.
0 of 0 people found the following review helpful.
The PERFECT book for anyone and everyone interested in corporate responsibility!
By Alice Korngold
Tim Mohin provides a beautifully written guide for anyone who is interested in a career in corporate responsibility or anyone who works in business who seeks to help their company to advance its social and environmental agendas. Tim draws on his vast experience in corporate leadership positions with AMD, Apple, and Intel; as a sustainability consultant to Fortune 500 companies; and as the Chairman of an NGO industry coalition that addresses social and environmental challenges. In the clearest of terms, this book tells you just what you need to know to help companies achieve results. It is essential reading.
2 of 2 people found the following review helpful.
Excellent guide to getting beyond beginners green
By t
An excellent book. Useful insight from an industry insider. Practical realistic. If amazon wasn't so annoying about these reviews, I'd be happy to say more.
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