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Mastering Layout: On the Art of Eye Appeal, by Mike Stevens
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This best-selling book by sign industry legend, Mike Stevens, covers the fundamental principles of layout for signs. It teaches how to see, organize and manipulate graphic elements for unified, legible and visually appealing results. More than 80 illustrations demonstrate before-and-after results of applying the principles. Includes a troubleshooting checklist for isolating, analyzing and correcting layout weaknesses in your own designs.
- Sales Rank: #34134 in Books
- Brand: Brand: ST Media Group International Inc.
- Published on: 1986-01-01
- Original language: English
- Number of items: 1
- Dimensions: 10.00" h x 8.00" w x .75" l, .80 pounds
- Binding: Paperback
- 127 pages
- Used Book in Good Condition
About the Author
Mike Stevens was a popular sign artist of the 1970s and 1980s. He authored several books on sign design, and contributed numerous articles to sign industry magazines.
Most helpful customer reviews
0 of 0 people found the following review helpful.
I frequently find myself revisiting sections of this book time and time again.
By Geo K.
One of the very first books I purchased upon pursuing a career in the design field. Mike Stevens' principles on layout process are timeless and you will see this once you read through this book. I frequently find myself revisiting sections of this book time and time again and I have owned it for about 10 years. I would recommend this to anyone looking to get into doing graphic design / layouts / signs etc.
8 of 8 people found the following review helpful.
If you design signs read this book once a year
By Brad Ferguson
As a 40-year veteran in the sign industry, I divide my career into Before Mike Stevens and After Mike Stevens. No other book has made the impact on my design skills as this one has. The writing is clear and unpretentious, and makes clear that good layout can be learned. Though Mike Stevens lived and worked in an era that is almost forgotten, when the main tool of the sign maker was a lettering brush, the principles he explained and illustrated are timeless. If I were allowed only one book in my library, it would be this one.
6 of 6 people found the following review helpful.
Mike Stevens was a Master
By Thomas H. Clohessy
I will not reiterate what has already said about this book other than to say it is the best guide available for the lettering artist and when I was a professional sign painter/lettering artist I had no more valued possession. I lent it out frequently to other friends in the trade and its contents were much discussed and marveled at.
I would like to comment on the fact that Mike Stevens did publish a couple of items now unavailable as far as I can tell, that would have supplemented "Mastering Layout" beautifully. One was a book, whose name escapes me, of his showcards in GLORIOUS color. The other was a video, filmed in the 80's, of Mike demonstrating his brush lettering technique. i never saw this, but it was legendary among lettering artists and I flog myself mentally when i realize that it may not be re-issued on DVD.
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